Publishing companies, media houses and TV stations are facing new questions today, Companies are using big data and audience intelligence to create & promote relevant media content. There are various aspects how a business can use media monitoring solution to gain competitive edge such as market intelligence, media benchmarking & auditing etc.
Media monitoring software & solution providers are increasingly using video marketing to demonstrate the value and benefits of using a similar solution.
Meltwater develops and markets media monitoring and business intelligence software through their solution, and extracts the insights from market trends and key influencers. Meltwater solution extracts the insights required to manage your brand, understand competition, and keep on top of industry trends. The video shows how the Meltwater solution can be used in monitoring media and comparing benchmarks.
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