Not only has this mentality lead to the demise of traditional marketing efforts, but it's also set the stage for more human interactions between brands and consumers. Interactions that don't feel like marketing.
And what better medium to propel this new wave of humanized marketing than video? It’s one of the most effective mediums for marketers. Seventy-three percent of respondents in a 2015 Web Video Marketing Council study indicated that video had a positive impact on their marketing results.
be sure to check out Marketing Video Cost