Implementing search engine optimization and online advertising to increase your site’s traffic is one thing. Converting traffic into sales is another. That's where PPC landing page design comes into play.
Landing pages convince your visitor to stay and perform a specific action, such as purchasing a product or posting your page in online communities for others to view. Instead of directing visitors to your homepage—where they may not know what to do next—you can send them to a highly targeted landing page that moves them into the next step in your sales funnel.
With solid landing pages, your company will enjoy increased business, a reduced bounce rate, and other benefits.
Read more at Landing Page Video Cost