Not everyone wants to spend more time on your site just to get a badge; some people simply aren’t motivated by such extrinsic rewards. When game designers include elements intended to promote deeper engagement, they look at their users through a very different lens than those of us in web design. Understanding how and why they do this can help us craft more engaging web experiences.
A game designer and a web designer looking at the same user research will most likely come up with totally different personas. Talking about many people as though they were one person can be a strength;it gives a clear vision of who we need to serve. But it’s also a limitation because this method of clustering requires us to pick certain axes and disregard others. Web designers cluster people by their needs and abilities, but in doing so, we tend to disregard their personalities. Game designers are more likely to fixate on interaction styles; they embrace personality.
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